I'm very aware of the original nordic mythology behind the characters that Marvel tweaked around The Jotun as a race represented femininity (among many other things), as some of the men were known to shapeshift into women.
I'm sure the starry-eyed girls who lust after him are just infatuated with Hiddleston's representation. Before Hollywood, I assure you the Loki-fangirls were not so numerous.
Haha, I couldn't understand why every other artist who drew him complained about his outfit until I actually tried drawing it myself. XDDD A lot of details were actually left out, but I'm still pretty satisfied with how it turned out. It's a beast of a costume, it is